Category Archives: Logo Design

Design, Logo Design, Small Business, Website Design

9 Benefits of Taking Design Seriously

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Taking design seriously can help your small business stand out and be memorable when the competition for your customers attention is ever increasing.

“Business people need to develop a better understanding of design, form partnerships between themselves and creativity, and apply strategy to design thinking, in order to compete effectively today.” -Fast Company

9 Benefits of Quality Design

  • Create a good first impression
  • Quickly illustrate the quality of your company, products and/or services
  • Gain instant credibility
  • Establish a level of trust between your company and customers
  • Simplify communication
  • Increase usability
  • Increase customer engagement
  • Differentiate your company from your competition
  • Increase readability, scan-ability and legibility

Having a well designed branding materials, such as your website and logo tell your customers a lot about your company, your products or your services. A good designer can make a tremendous difference to your company’s image as well as your overall business.

How do you view design?

Design, Logo Design, Small Business

Sorry Mr. Godin, Randomly Picking Logo Is Not a Great Idea

There hasn’t been any shortage of news around the 2012 Olympic logo and how it fails to deliver on the core message. However, I think Seth Godin comments miss the mark with what the purpose of a logo is.

He quotes:

“If you’re given the task of finding a logo for an organization, your first task should be to try to get someone else to do it. If you fail at that, find an abstract image that is clean and simple and carries very little meaning–until your brand adds that meaning. It’s not a popularity contest. Or a job for a committee. It’s not something where you should run it by a focus group. It’s just a placeholder, a label waiting to earn some meaning.”

Mr. Godin suggest that if you need to “find” a logo for your company you should just pick an abstract image and you will be fine. He is serious?

OK, I’m sure that works but is it putting your best foot forward? Also, the companies he writes about (Nike, Apple, Starbucks) have huge marketing budgets that do nothing but pound these brands in our heads. Also, I don’t believe none of those companies just picked a random image.

I do agree completely with his statement that a company shouldn’t have to spend a fortune to create a logo but to just pick some random image that doesn’t portray anything about your company is a mistake. Customers are quick to judge and having a logo that doesn’t portray your company accurately, or professionally for that matter, doesn’t seem to be the best idea.