What is User Experience

Wikipedia defines User Experience as: a term used to describe the overall experience and satisfaction a user has when using a product or system. It most commonly refers to a combination of software and business topics, such as selling over the web, but it applies to any result of interaction design. Interactive voice response systems, for instance, are a frequently mentioned design that can lead to a poor user experience.

Nathan.com defines users experience as : The overall experience, in general or specifics, a user, customer, or audience member has with a product, service, or event. In the Usability field, this experience is usually defined in terms of ease-of-use. However, the experience encompasses more than merely function and flow, but the understanding compiled through all of the senses.

So what exactly is User Experience?
At the highest level it is the feeling a user has before, during and after using your site (or web application).

User experience mixes principles like usability, visual design, business objectives, information architecture and navigational design (to name a few) all together to produce a set result. If done correctly this result will be a website with a good user experience. Different types of websites produce different types of experiences however the fundamental principals are the same. You might compare user experience to baking a cake. The cake flavor may be different yet the core ingredients are the same.

Also, much like a cake where no one ingredient can stand alone neither can one experience principle. It is the collective whole that forms the basis of the experience.

Creating an experience that meets the need of your customers as well as your business is challenging. However, when done correctly the benefits of user experience is a big competitive advantage.

Do You Have Frumpy Website

In the day of reality TV, makeover shows seem to be everywhere. You know the ones where the show take someone who may not put a whole lot of effort in their appearance, rather frumpy, and by the end of the show turn reveal a brand new person with a whole new confidence. Reality TV at its finest, right? Well the shows may not be for everyone but it did get me thinking about graphic makeovers.

One of the key principles of these shows is to strip (sometimes literally) down to the basics. Sort of a fresh start. The hosts learn what the person is about, features that make them who they are and then build from that. They understand what makes the person unique and work within the foundation they have developed. The shows don’t just apply some makeup, and buy some new clothes they makeover the person, the entire person.
Thumbnail image of Website Before Redesign
Ask yourself “Is my website frumpy?”

If it is look at getting back to basics. Understand what your business strategy is and how it can be communicated online? What information can you provide about the products or services you offer? Are people finding the information on my site? Are customers even finding my website?
Thumbnail image of Website After RedesignWebsite After
Be critical when looking at your site. Does it care about its appearance, looking professional or does it look sloppy, like it just threw on some sweatpants and headed out the door? Your website is often the first interaction your business has with potential customers. A professionally designed website is a critical part of that impression.

Does your website have clearly communicated message? Is it clear how customers place an order, request information or how to sign up for your companies newsletter? You need to determine what makes a visit to your website a success for both new and existing customers.

When looking to redesign a frumpy website take a bit of advice from reality TV makeover shows and get back to basics. Once the basics are defined then pour on the pretty. Designing a website that works and looks good can do a tremendous amount for the confidence of a business.

View our most recent designs in the Before and After Portfolio

The US Apeals Court Rules It’s OK to Bury Your Terms & Conditions

A U.S. Appeals Court has ruled that a website can incorporate terms and conditions language into the clicking of a continue button. Meaning a website no longer needs to require a person clicking a checkbox to agree to the terms and conditions of the site.

The dating website True.com was sued by a male user who said he was unaware that the website’s free membership was only for women. A main part of the case was the fact the user argued he had not agreed to terms and conditions on the website’s registration form when signing up for a free trial.

Now, I’m not sure about you but I have never completely read anyones’ terms and conditions however I still think this is a poor decision by the court and one that I would urge you not to listen to.

It seems a little shady to try and bury your terms and conditions – and causes one to question if you have something you are trying to hide. If you have terms and conditions that will affect how a person will interact with your site provide a checkbox that must be acknowledge before they continue. Even if the person doesn’t read the terms they will be forced to at least acknowledge there are terms to the service.

Terms, conditions and all that legal mumbo jumbo may not be fun to read but think about how poor of an experience it will be if the user is blind-sided by something they “should have” read but didn’t because it was “hidden”

Updated Website

So it’s finally complete, well complete for now. Small Farm Design has been updated with the largest addition to this site being the new design and experience blog. My goal is to provide information for small businesses that will help them when selecting a designer, figuring out if a website redesign is necessary, or to provide assistance in creating the best user experience.

I hope you find something useful while you are here. If you don’t please feel free to ask questions or request something specific and I’ll do my best to fulfill the request.

Welcome to the Farm.

The T-Shirt That Texts Back

Text SmallFarm to 41411

It’s always interesting to see creative thinking people bridge online and offline experiences.

For example I have created a t-shirt that has a question printed on the front along with a number that you can text message to. Which after doing so the person will receive an answer. In this case the user is prompted to go back online to Small Farm Design — making a complete bridge experience from shirt to phone to website

Sorry Mr. Godin, Randomly Picking Logo Is Not a Great Idea

There hasn’t been any shortage of news around the 2012 Olympic logo and how it fails to deliver on the core message. However, I think Seth Godin comments miss the mark with what the purpose of a logo is.

He quotes:

“If you’re given the task of finding a logo for an organization, your first task should be to try to get someone else to do it. If you fail at that, find an abstract image that is clean and simple and carries very little meaning–until your brand adds that meaning. It’s not a popularity contest. Or a job for a committee. It’s not something where you should run it by a focus group. It’s just a placeholder, a label waiting to earn some meaning.”

Mr. Godin suggest that if you need to “find” a logo for your company you should just pick an abstract image and you will be fine. He is serious?

OK, I’m sure that works but is it putting your best foot forward? Also, the companies he writes about (Nike, Apple, Starbucks) have huge marketing budgets that do nothing but pound these brands in our heads. Also, I don’t believe none of those companies just picked a random image.

I do agree completely with his statement that a company shouldn’t have to spend a fortune to create a logo but to just pick some random image that doesn’t portray anything about your company is a mistake. Customers are quick to judge and having a logo that doesn’t portray your company accurately, or professionally for that matter, doesn’t seem to be the best idea.

Should I Re-Design My Website

My site is working fine. The links work. Content is added regularly. We have new features. Why does my company need a re-design?

Those are all great things. Sites should be updated regularly, have new features added, and by far have working links. However, as the site grows it soon outgrows its foundation. Leading to an unorganized use of content, poor usability, and eventually chaos. A re-design is a perfect opportunity to take an inventory and put things back on track. It will also allow for a better user experience.
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